The Pointe South “Why” for our Team

The Pointe South “Why” – why do we do what we do and it starts with our Broker, Susan Carleton.

What purpose do you fulfill by doing what you do?  What is the reason for which you do things?

To make the MOST out of everything you do, you need to know exactly why you do the things you get engaged with.

Real Estate sales transactions are intricate, have difficulties, challenges, include many vendors and a host of people working on ONE transaction and if you are an active sales agent or Broker, you are juggling multiple tasks in unison at once.

This is exactly the reason you need a WHY? There are lots of real estate agents in the field and people often ask if you really need a real estate agent or Realtor to assist? The answer is absolutely YES!

You wouldn’t allow just anyone but the BEST when you need medical attention or needs – the same is true when working with a professional with experience in real estate and knowing their “why”.  There is a statement that is used in life, that you are “a Jack of all trades; master of none”. You will have less than an extraordinary experience by working with an agent that lives that way.  Southern Real Estate Sales, Broker, Susan Carleton and her sales team of agents are Masters of One Field, Real Estate in Florida and Coastal Alabama.

Life is too short to have mishaps in a field where your purchasing or selling one of the largest financial investments of your lifetime and it is personal.  -SRES Client, shared her personal experience. *****5 STARS  “I’m generally not one to rave, but Susan and her team deserve a RAVE REVIEW! Saying you will go “above and beyond” and doing it are two different things.  Susan worked above and beyond in every aspect of listing and quickly selling our primary home, which we had spent several years and therefore had quite an emotional attachment.  The house was one of the nicest/largest homes and hence well above market of others in the area.  Susan was honest and direct while still being supportive and encouraging.  I truly feel that we could not have achieved the result we did with another realtor and team….

A full price offer which closed within 3 weeks of the offer is exceptional and I heartily recommend Susan and her team at Southern Real Estate Sales”.

Southern’s selling strategy is imperative, focused on target marketing, utilizing extensive search engine techniques and requires a team who is focused on all the details.  Executing our “WHY” daily to have results, recommendations and referrals from our customers is our “WHY”!

At the end of the day, developing a successful real estate business that starts with our leadership from Southern’s Broker, Susan Carleton, takes effort and time.  SRES strategies are worth all our efforts.  Success does not come from random acts of work without planning; instead it comes from developing and following a plan and always helping people first!  #SouthernSells #sweetSouthernMoments #GoSouthern  Work with the Best – Work with Southern.

email: susancarletonteam@pointesouth.com    call 850.492.1148

Perdido Key new construction brings sophistication and enjoyment!

The luxury market has been and always will be an integral part of the Gulf Coast real   estate industry. From beachfront vacation condos to bay front estates, the Pensacola, Pensacola Beach and Perdido Key areas are home to a variety of “premier” property types. The question though, is what defines these properties as luxury for you?

Well, two new condominium developments planned for Perdido Key, Florida are luxury in style for sure. The most recent completed development, Vista Del Mar, is a nine-story, Gulf front project. The modern 64-upscale condominium project complete this past summer is a combination of location and sophisticated amenities.  Sitting with it’s unrestricted views of the Gulf and its neighbor on a protected haven of nature and bike trails on the Gulf Islands National Seashore ensures that your view, your tranquility and your peace of mind will always be preserved.

The spectacular views of the Gulf of Mexico and the unspoiled beauty of Perdido Key, Florida with the pristine, sugar sand beaches, waterfront balconies with kitchens enhances being a resident at one of the Vista Del Mar units. If that sounds appealing to you, visit our site for re-sale units as the building is fully complete and sold.

Vista Del Mar  http://tinyurl.com/ydgxr99t  

With such great success, the developer is continuing his journey in Perdido Key with yet another condominium project, The Meridian Click link for full video detail. It is gorgeous!

The newest development to adorn and start construction in the fall is a 41 unit upscale condominium development unlike any other on the Key.
The project, which totals $54.5 million, could finish by the end of 2019. This is a different project then others on the Key year to date with much more detail on the look of the building and attention to designing a very modern, current building that has architectural significance. The units will measure from 2800-3900 square feet and feature three-bedroom or four-bedroom options. The condos will have 12-foot high ceilings, taller than the typical 9-foot ceilings found in many condos. Some units will have balconies 20 feet deep and include outdoor summer kitchens with refrigeration and grills.

Beach living is all about living more outdoors enjoying the sun and sounds of the waves and this project allows more of that.

Susan Carleton and her team at Southern Real Estate Sales has vast experience in all the new construction sites, amenities, and re-sales in the area. Call/Text/Email for more information to reserve your pre-construction price that start at $1.25 million for each unit. The development also includes two penthouses for sale at $3 million each.
With such remarkable response from the first project, Vista Del Mar, call us today for specific details on your unit or any other real estate options in Perdido Key, Pensacola Beach, Pensacola, Gulf Breeze and Alabama areas from Orange Beach, Gulf Shores to Daphne. Susan and her team are strongly committed to helping you achieve your dreams of playing, staying and investing along the Gulf Coast.
Point South Real Estate Sales | 850.492.1148 | FORSALEONTHEGULFCOAST.COM  http://www.forsaleonthegulfcoast.com/

Luxury Real Estate in Pensacola Beach

Luxury Real Estate Pensacola Beach by SouthernLavish. Affluent. Exclusive. All are words used to describe the luxury real estate market. No matter how you describe it, the luxury market has been and always will be an integral part of the Gulf Coast real estate industry. From beachfront vacation condos to bay front estates, the Pensacola, Pensacola Beach and Perdido Key areas are home to a variety of “premier” property types. The question though, is what defines these properties as luxurious?

According Inman.com, the leading online source for real estate news, the $2 million to $5 million mark is the most popular price point for luxury properties on a national level, comprising 29% of the total respondents surveyed. With this as the criteria, only 1.2% of properties currently active in the greater Pensacola Beach and Perdido Key areas can be classified as “luxury.” However, Inman.com’s second defining range of $1 million to $2 million comprises 26% of the respondents on a national level and 8.5% of properties in the Pensacola MLS (multiple listing service).

With less than 10% of properties in the area being classified as “luxury,” it can be difficult to find the right buyer for luxury real estate in Pensacola Beach. More often than not, these buyers are few and far between, and in most cases, conservative with their spending and cautious with their risk-taking. Because they know what they want, it becomes increasingly important for sellers to highlight their property’s value in terms of what motivates this group. On the Gulf Coast, proximity to water is key, in addition to neighborhood/complex amenities, privacy and comfort.

In short, high net-worth clients have high expectations. As any great luxury real estate broker in Pensacola Beach will tell you, the agent you choose and the strategy they employ is a key component of success to buying and selling high-end properties on the Gulf Coast.